M&A Product Integration Playbook: Lessons from Four Accruent Launches
Private-equity growth stories love the acquisition announcement. Customers mostly experience what happens next. At Accruent (2016–2018), M&A wasn’t a side project — it was a core growth motion. The company completed on the order of ten acquisitions in about two years. I led cross-functional M&A launch teams for four of those integrations in the U.S.
M&A Product Integration Playbook: Lessons from Four Accruent Launches Read More »
